I ordered this to replace the factory strap that came with my Canon DSLR camera. The inside of the strap was some plasticky/rubbery stuff that irritated my neck and let's face it, that strap just didn't look cool.
I got my new phatstrap yesterday and put it on right away. I love the print but also the minky lining. Definitely recommend springing for the lining if you are ordering a strap!
I found the lengths to be a little confusing but wound up ordering the 30" length which is perfect for me. I am a 5'6" woman and I don't like my camera too low.
Only recommendation to improve would be to make standard strap a little wider.
I love my strap and will probably order another....